Driven by intelligence, powered by creativity, measured by impact

01

Data with Direction


We don’t just gather numbers - we turn them into narratives. Data is the starting point of everything we do, but insight is where the magic happens. By analysing audience behaviours, market trends, and performance metrics, we translate complexity into clarity. This allows us to shape strategies that aren’t just informed, but intelligently guided. Every recommendation, every campaign, every decision is backed by evidence, ensuring brands move forward with confidence, precision, and purpose.

02

Creativity with Precision


For us, creativity is never random, and it’s never decoration. It is a deliberate act of problem-solving, designed to amplify strategy and sharpen brand performance. Our designers, storytellers, and digital specialists work together to craft ideas that are bold but never reckless, imaginative but always aligned. From a visual identity system to a seamless e-commerce platform, every detail is refined, tested, and built to deliver results. Creativity without focus gets lost - but creativity with precision leaves a lasting mark.

03

Impact by Design


Every decision we make is measured by its impact. In a world crowded with noise, we believe brands don’t just need attention - they need outcomes. That’s why our approach to design is rooted in performance. From shaping distinctive brand identities to building digital experiences that convert, we focus on creating work that matters, lasts, and drives measurable growth. For us, design is never an afterthought. It’s a business tool, a growth lever, and a way to connect with audiences on a deeper level - with meaning and momentum.

Meet the team

Behind every strategy, every design, and every result are the people who make it happen. Meet the leadership and client services team that drive Brandmetric forward - bringing intelligence, creativity, and precision to every partnership

George Richardson (MSc)Managing & Digital Director

Billy ThompsonCreative Director

Nathan Hatfield (MBA, MCIM)Client Relationship Director

Lacey RoutledgeAccount Manager

From the blog

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