Client
Groupe CTI
Project
Brand Refresh
Services
Web Design
UI / UX
Videography
Industry
Telecommunication
Showcasing Precision in Automotive Refinishing
Background
Fuji Spray is a global leader in premium spray equipment, trusted across industries from woodworking to automotive refinishing. Their products are known for precision, durability, and innovation. As part of the launch of their V8 Series Spray Guns into the UK automotive refinish market, Fuji Spray wanted to showcase not just the technical excellence of the product, but also the passion and performance it brings to professionals on the shop floor.
The showcase video was created to be a centrepiece of this campaign – inspiring confidence and excitement as the brand entered a new phase of growth.
The Brief
The launch of the V8 Series marked a significant milestone for Fuji Spray Auto. Already respected in North America, they needed a piece of creative content that would connect with UK automotive refinish professionals and give the product immediate authority in a competitive market. The brief was clear: produce a high-impact showcase video that positioned the V8 Series as the spray gun of choice for finishers who demand precision, reliability, and control. The film had to capture the power, craftsmanship, and detail of the guns – while making the brand feel as forward-looking as the technology inside the product.
The Solution
We developed a dynamic two-part video series designed to put the V8 Series Spray Guns at the heart of the story. The first film combined bold cinematography, close-up detail, and in-action sequences to highlight the precision engineering and performance benefits of the product in a visually striking way. The second video focused on key product highlights, using a 360-degree turntable and feature-led storytelling to illustrate the spray gun’s design and functionality with clarity and impact. Together, the films were crafted to speak directly to refinishers, underlining the balance of power and finesse that sets the V8 Series apart. By pairing strong visuals with a polished, modern edit, the result was a professional, future-ready content package that elevated Fuji Spray’s UK launch campaign — giving them assets that both inform and inspire.
Highlighting Innovation
To complement the showcase film, we produced a second video focused on the spray gun’s key features. Using a 360-degree turntable, we captured the product from every angle, ensuring viewers could see both its design precision and functional detail. Combined with close-up highlights and clean, minimal framing, this approach gave the spray gun the attention it deserved – making the technical both clear and visually engaging.
The result was a versatile piece of content that Fuji Spray could deploy across marketing, sales, and digital platforms. By distilling product complexity into simple, striking visuals, the video provides clarity for customers, reinforces Fuji Spray’s position as an industry leader, and elevates the product beyond specification sheets into something tangible, memorable, and persuasive.
Highlighting Innovation
To complement the showcase film, we produced a second video focused on the spray gun’s key features. Using a 360-degree turntable, we captured the product from every angle, ensuring viewers could see both its design precision and functional detail. Combined with close-up highlights and clean, minimal framing, this approach gave the spray gun the attention it deserved – making the technical both clear and visually engaging.
The result was a versatile piece of content that Fuji Spray could deploy across marketing, sales, and digital platforms. By distilling product complexity into simple, striking visuals, the video provides clarity for customers, reinforces Fuji Spray’s position as an industry leader, and elevates the product beyond specification sheets into something tangible, memorable, and persuasive.